ERA Taylor Realty Group has a team approach. We stay in constant communication with you through our Customized Marketing Plan developed specifically for your home, which incorporates and optimizes the new advances in technology.
In todays market you MUST have a DYNAMIC marketing plan that moves with the market.
Some of our Marketing Strategies:
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Target-specific Marketing - utilizing a newly developed social media program which gives your home full exposure on the sites most people view when looking for a home or networking with family and friends.
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Highly Advanced Technology - with international exposure through ERA (Electronic Realty Associates) where consumers are looking to buy a home like yours.
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Guaranteed Sales Program - our Sellers Security Plan. We Will Sell Your House or ERA Will Buy It! *
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Video Conferencing - for the ease of communication wherever you may be located.
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Video of Your Home - to increase exposure and property views
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Ongoing Broker Market Analysis & Report - that keeps you abreast of current, competitive market conditions.
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Up-To-Date Internet Statistics - of all sixty-five plus websites that ERA Taylor Realty Group advertises on and tracks what, when, and how much the Real Estate Consumer views your home.
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Upromise Program - we will work with you to give you up to $3,000 contribution toward your education fund when you list and sell your home with ERA Taylor Realty Group.
How do you set the right price?
Arriving at an asking price involves up-to-the-minute research and experienced judgment. Besides enlisting our help in checking out the current real estate market conditions and financing trends, the basic steps include:
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Measuring your home againist similar neighborhood homes that have recently been sold or are currently on the market.
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Determining what features make your house stand out among others currently on the market. After all, buyers are comparison shoppers.
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Weighing the spending of a reasonable amount of money on cosmetic fix-ups that might enhance the marketability of your house and earn the highest possible sale price.
The right price is usually within 5% of the market value (a constantly changing factor) and usually results in a fair-dollar sale within a reasonable amount of time. As we say, "Price sells."
Why is Overpricing Risky?
A price more than 5% over market value may have these results:
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Buyers may resist inspecting your home because they can find better values elsewhere. (Overpriced houses tend to sell the competition first.)
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Potential buyers who can't afford the price don't bother to look - or make offers.
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A buyer willing to pay an over market price may have difficulty getting financing. Lenders may not approve a loan if the appraisal is lower than the contract price. (The delay from a failed sale can mean missing out on the critical first 30-day marketing period.)
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Your unhome home will begin to get "stale" as the marketplace assumes there is "something wrong" with the house.
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To make up for lost time you might be inclined to lower the price below competing houses in order to move it.
Is it ever smart to under price?
Setting a price below market value usually isn't preferable because you may be losing money. If time is more important than money and you need a faster-than-average sale, you may consider setting a bargain price to attract the greatest number of prospects. The chart above shows how asking price affects the number of prospective buyers who will look at that property. From experience, we know market value delivers the optimum number of prospects at the best price for a quick sale.
When you're ready to sell your home, take advantage of our real estate expertise to help you price your home to sell.
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